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DIALOGOS

Points of View

Unhappy Glamour

Roxana Alexandrescu

Pages 24–28

Licence © 2003 the authors · CC BY 4.0

Abstract

The article is an analysis of postmodern man's existential/spiritual crisis through the lens of literature and the poetics of contemporary marketing. Humans may have overcome war and the urge to destroy one another, but seem to have embarked on a journey of self-destruction instead. By resorting to a collection of present-day advertisement mantras, the essay attempts to hold up a mirror to the reader and make them aware of what the modern world has become. A diverse array of writers and thinkers are called upon to testify to the reversal of values that today's society faces, a metaphysical catastrophe which can only lead to alienation, despair, and "the lonely terror of agony in the dark."

Keywords —

consumer society · postmodern man · purchasing power · advertisements · media
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Cite this article

Alexandrescu, R. (2003). Unhappy Glamour. Dialogos, 07, 24–28.

Alexandrescu, Roxana. “Unhappy Glamour.” Dialogos, vol. 07, 2003, pp. 24–28.

Alexandrescu, Roxana. 2003. “Unhappy Glamour.” Dialogos 07: 24–28.

@article{alexandrescu2003unhappy,
  author  = {Alexandrescu, Roxana},
  title   = {Unhappy Glamour},
  journal = {Dialogos},
  year    = {2003},
  volume  = {07},
  pages   = {24--28}
}
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AU  - Alexandrescu, Roxana
TI  - Unhappy Glamour
JO  - Dialogos
PY  - 2003
VL  - 07
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