Interkulturelle Kompetenz als Bestandteil der fachkommunikativen Kompetenz

Abstract

In the intercultural phase of the never-ending story of the "German Studies"-debate, especially since the late 1990s, teachers and learners have met in a multi-faceted area of perception and empathy training, that is expected to provide the foreign language learner/here German learners, not only with contextual knowledge, but also skills for the contact with Others. In dealing with the cross-cultural/intercultural communicative competence, the article tackles the issue from the point of view of a component of the professional communicative competence (D. Blei). This includes the analysis of the "seemingly familiar things", the extraction and (re)construction of meaning, the testing and the reflection on acquired information, the reassertion and questioning of one's own cultural background, whereby the concrete forms of the "back and forth between cultures" better support the ability to act in a professional domain. The paper points out basic goals and specific topics and offers examples of dealing with intercultural topics in LSP/the teaching of Business German at different reference language and cultural levels - word meaning, stereotype analysis, advertising messages with their unusual wording and imaging, pragmatic conventions in business relationships.