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Regards sur la publicité

Maria-Ana Oprescu, Rodica Stanciu-Capotă

Pages 36–40

Licence © 2010 the authors · CC BY 4.0

Abstract

The techniques of realization of the publicity are multiple and every commercial message becomes a reference system in which are culturally ordered the forms of meaning and communication. Through these forms, we communicate not only the reality, but we also analyze it. The commercial message is subjected to specific extralinguistic constraints which recover above all from the culture and from the ideology.

Keywords —

publicity · commercial message · intertextuality · culture · to convince
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Cite this article

Oprescu, M.-A., & Stanciu-Capotă, R. (2010). Regards sur la publicité. Dialogos, 21, 36–40.

Oprescu, Maria-Ana, and Rodica Stanciu-Capotă. “Regards sur la publicité.” Dialogos, vol. 21, 2010, pp. 36–40.

Oprescu, Maria-Ana, and Rodica Stanciu-Capotă. 2010. “Regards sur la publicité.” Dialogos 21: 36–40.

@article{oprescu2010regards,
  author  = {Oprescu, Maria-Ana and Stanciu-Capotă, Rodica},
  title   = {Regards sur la publicité},
  journal = {Dialogos},
  year    = {2010},
  volume  = {21},
  pages   = {36--40}
}
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AU  - Oprescu, Maria-Ana
AU  - Stanciu-Capotă, Rodica
TI  - Regards sur la publicité
JO  - Dialogos
PY  - 2010
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EP  - 40
ER  -