Discours publicitaire

L'intertextualité dans la publicité roumaine et française

Maria-Ana Oprescu

Pages 40–50

Abstract

It is designed by intertextuality the allusive reference of a text to another previous text. The intertextual functioning can be defined as a mechanism by which a text T2 is enriched by certain semantic values coming from its intertext T1. The concept of intertextuality which relies on quotes, loans, plagiarisms, pastiches and parodies reinserting an individualized text in an entire cultural discourse different from that to which the text was produced is, certainly, productive.

Keywords —

intertextuality · pastiches · parodies · loans · plagiarism

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Cite this article

Oprescu, M.-A. (2012). L'intertextualité dans la publicité roumaine et française. Dialogos, 25, 40–50.

Oprescu, Maria-Ana. “L'intertextualité dans la publicité roumaine et française.” Dialogos, vol. 25, 2012, pp. 40–50.

Oprescu, Maria-Ana. 2012. “L'intertextualité dans la publicité roumaine et française.” Dialogos 25: 40–50.

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  author  = {Oprescu, Maria-Ana},
  title   = {L'intertextualité dans la publicité roumaine et française},
  journal = {Dialogos},
  year    = {2012},
  volume  = {25},
  pages   = {40--50}
}

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