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Facebook and Blogs as Active PR and Marketing Tools in Managing Your Own Business

Ioana Cosmina Manea, Cristina-Maria Prelipceanu

Pages 156–170

Licence © 2017 the authors · CC BY 4.0

Abstract

The aim of writing this research was mainly to prove which social network is better in marketing your own business. The two networks that we have chosen are the two most used social media platforms: Facebook and blogs. We wanted to prove which of these two is better in marketing your own business. Due to the fact that we live in the so called "internet age" businesses are better advertised online. Through the use of social media and these two platforms entrepreneurs can make their businesses more visible and easy to advertise. Using either the Facebook platform, blogs or in some cases both, the business can be advertised to target a certain niche, the niche that the product sells best. Regarding the purpose of this paper, we wanted to conduct this research to show which one is better, easier to use, and has fast results in marketing and advertising a personal business.

Keywords —

social networks · blogs · Facebook · marketing · entrepreneur
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Cite this article

Manea, I. C., & Prelipceanu, C.-M. (2017). Facebook and Blogs as Active PR and Marketing Tools in Managing Your Own Business. Dialogos, 34, 156–170.

Manea, Ioana Cosmina, and Cristina-Maria Prelipceanu. “Facebook and Blogs as Active PR and Marketing Tools in Managing Your Own Business.” Dialogos, vol. 34, 2017, pp. 156–70.

Manea, Ioana Cosmina, and Cristina-Maria Prelipceanu. 2017. “Facebook and Blogs as Active PR and Marketing Tools in Managing Your Own Business.” Dialogos 34: 156–70.

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  author  = {Manea, Ioana Cosmina and Prelipceanu, Cristina-Maria},
  title   = {Facebook and Blogs as Active PR and Marketing Tools in Managing Your Own Business},
  journal = {Dialogos},
  year    = {2017},
  volume  = {34},
  pages   = {156--170}
}
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