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DIALOGOS

The Language of Advertising

Les facteurs qui influencent le discours publicitaire des magazines français

Ruxandra Constantinescu-Ștefănel

Pages 8–27

Licence © 2017 the authors · CC BY 4.0

Abstract

The article presents the way in which various factors, such as the sender, the receiver, the time and circumstances of enunciation, as well as the product or service, influence the advertising discourse of French magazines published at the beginning of the 21st century.

Keywords —

advertising discourse · sender · receiver · time of enunciation · circumstances of enunciation · French magazines
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Cite this article

Constantinescu-Ștefănel, R. (2017). Les facteurs qui influencent le discours publicitaire des magazines français. Dialogos, 34, 8–27.

Constantinescu-Ștefănel, Ruxandra. “Les facteurs qui influencent le discours publicitaire des magazines français.” Dialogos, vol. 34, 2017, pp. 8–27.

Constantinescu-Ștefănel, Ruxandra. 2017. “Les facteurs qui influencent le discours publicitaire des magazines français.” Dialogos 34: 8–27.

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  author  = {Constantinescu-Ștefănel, Ruxandra},
  title   = {Les facteurs qui influencent le discours publicitaire des magazines français},
  journal = {Dialogos},
  year    = {2017},
  volume  = {34},
  pages   = {8--27}
}
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