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Discourse on Covid-19

Communication on Social Media in the Covid-19 Vaccination Campaign in Romania

Antonia Cristiana Enache, Marina Militaru, Diana Panait-Ioncică

  • Bucharest University of Economic Studies, Romania

DOI https://doi.org/10.24818/DLG/2021/38/04

Pages 60–76

Licence © 2021 the authors · CC BY 4.0

Abstract

The present study analyses social media discourse in 2021, year two of the Covid-19 pandemic – more specifically, we are tackling appeals made by well-known personalities for people to get the vaccine. For the purpose of our research, we have selected four Romanian Facebook posts, two belonging to politicians in office, one to a young singer and the other one to a well-known actress. By looking into the ways in which these four personalities attempt to convince audiences to follow a certain course of action, we attempt to shed light on how their discourse is structured and how facts and emotion blend in order to convey a compelling message: get the vaccine so as to stop the spread of the lethal virus.

Keywords —

social media · public discourse · Covid-19 pandemic · vaccination
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Cite this article

Enache, A. C., Militaru, M., & Panait-Ioncică, D. (2021). Communication on Social Media in the Covid-19 Vaccination Campaign in Romania. Dialogos, 38, 60–76. https://doi.org/10.24818/DLG/2021/38/04

Enache, Antonia Cristiana, et al. “Communication on Social Media in the Covid-19 Vaccination Campaign in Romania.” Dialogos, vol. 38, 2021, pp. 60–76, https://doi.org/10.24818/DLG/2021/38/04.

Enache, Antonia Cristiana, Marina Militaru, and Diana Panait-Ioncică. 2021. “Communication on Social Media in the Covid-19 Vaccination Campaign in Romania.” Dialogos 38: 60–76. https://doi.org/10.24818/DLG/2021/38/04.

@article{enache2021communication,
  author  = {Enache, Antonia Cristiana and Militaru, Marina and Panait-Ioncică, Diana},
  title   = {Communication on Social Media in the Covid-19 Vaccination Campaign in Romania},
  journal = {Dialogos},
  year    = {2021},
  volume  = {38},
  pages   = {60--76},
  doi     = {10.24818/DLG/2021/38/04}
}
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