Advertising Discourse

L'image de l'homme dans la publicité télévisée roumaine

Ruxandra Constantinescu-Ștefănel

Bucharest University of Economic Studies, Romania

DOI https://doi.org/10.24818/DLG/2021/38/10

Pages 167–177

Abstract

This article presents the way man is described by Romanian television advertising and notes that men are stereotyped. Such stereotypes are compared to those in French television advertising and conclusions are drawn about similarities and differences. To this end, commercials on nine Romanian television channels are examined, in prime time, over a period of more than two months.

Keywords —

TV commercials · man · stereotypes · Romanian television · French television

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Cite this article

Constantinescu-Ștefănel, R. (2021). L'image de l'homme dans la publicité télévisée roumaine. Dialogos, 38, 167–177. https://doi.org/10.24818/DLG/2021/38/10

Constantinescu-Ștefănel, Ruxandra. “L'image de l'homme dans la publicité télévisée roumaine.” Dialogos, vol. 38, 2021, pp. 167–77, https://doi.org/10.24818/DLG/2021/38/10.

Constantinescu-Ștefănel, Ruxandra. 2021. “L'image de l'homme dans la publicité télévisée roumaine.” Dialogos 38: 167–77. https://doi.org/10.24818/DLG/2021/38/10.

@article{constantinescustefanel2021limage,
  author  = {Constantinescu-Ștefănel, Ruxandra},
  title   = {L'image de l'homme dans la publicité télévisée roumaine},
  journal = {Dialogos},
  year    = {2021},
  volume  = {38},
  pages   = {167--177},
  doi     = {10.24818/DLG/2021/38/10}
}

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