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Deutsche und rumänische Werbekommunikation im Spiegelbild linguistisch-rhetorischer Textanalyse

Lora-Dagmar Constantinescu

  • Bucharest University of Economic Studies, Romania

Pages 135–139

Licence © 2009 the authors · CC BY 4.0

Abstract

In D. Rosenwasser's and J. Stephen's opinion (2008), the rhetorical analysis is a skill, since it shows how a piece of communication "seeks to enlist our support and shapes our behaviour". The present book review presents Lora Constantinescu's Ph. D. thesis on persuasive communication in the German and Romanian advertising of middle 90-ies (published in 2006). The author's purpose is to reveal aspects of this interdisciplinary topic from the point of view of economics/marketing, communication theories and linguistics (here text stylistics and rhetorics), while partially applying a complex analysis model from the German-English scientific research field. The author examines in basic 10 chapters and with the help of a large corpus of print ad texts the rhetorical values of the figures of speech on the one hand, and aspects of persuasive reasoning in the print advertising messages, in certain selected domains (cars, ICT, banking/insurance) on the other hand.

Keywords —

print advertising · persuasive communication · contrastive analysis · figures of speech · rhetorics
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Cite this article

Constantinescu, L.-D. (2009). Deutsche und rumänische Werbekommunikation im Spiegelbild linguistisch-rhetorischer Textanalyse. Dialogos, 20, 135–139.

Constantinescu, Lora-Dagmar. “Deutsche und rumänische Werbekommunikation im Spiegelbild linguistisch-rhetorischer Textanalyse.” Dialogos, vol. 20, 2009, pp. 135–39.

Constantinescu, Lora-Dagmar. 2009. “Deutsche und rumänische Werbekommunikation im Spiegelbild linguistisch-rhetorischer Textanalyse.” Dialogos 20: 135–39.

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  author  = {Constantinescu, Lora-Dagmar},
  title   = {Deutsche und rumänische Werbekommunikation im Spiegelbild linguistisch-rhetorischer Textanalyse},
  journal = {Dialogos},
  year    = {2009},
  volume  = {20},
  pages   = {135--139}
}
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