The Language of Marketing

E-Marketing and New Media

Magdalena Diaconu, Cristina-Maria Prelipceanu

Pages 171–192

Abstract

The article used data from the official site of the marketing agency and press releases to analyze the role Facebook and blogs play in the success of a marketing campaign. Internet, e-marketing and social media are the leitmotifs of the 21st century, therefore it is important to know how to better market products or services. The numbers and the interviews from the agency representatives were analyzed using the qualitative approach. The paper has shown that Facebook and blogs reach the younger target better and help increase market share and sale volumes. Facebook and blogs establish a real time connection between clients and marketers. The results generated are specific and cannot be generalized to all marketing campaigns.

Keywords —

e-marketing · Facebook

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Cite this article

Diaconu, M., & Prelipceanu, C.-M. (2017). E-Marketing and New Media. Dialogos, 34, 171–192.

Diaconu, Magdalena, and Cristina-Maria Prelipceanu. “E-Marketing and New Media.” Dialogos, vol. 34, 2017, pp. 171–92.

Diaconu, Magdalena, and Cristina-Maria Prelipceanu. 2017. “E-Marketing and New Media.” Dialogos 34: 171–92.

@article{diaconu2017emarketing,
  author  = {Diaconu, Magdalena and Prelipceanu, Cristina-Maria},
  title   = {E-Marketing and New Media},
  journal = {Dialogos},
  year    = {2017},
  volume  = {34},
  pages   = {171--192}
}

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TI  - E-Marketing and New Media
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