Skip to content
DIALOGOS

The Language of Advertising

The Impact of Culture on Advertising. The Case of Chinese Advertising

Fang Qi, Cristina-Maria Prelipceanu

Pages 84–100

Licence © 2017 the authors · CC BY 4.0

Abstract

Advertising is created in keeping with culture. Due to cultural differences between Western countries and China, advertising values are different. Therefore, the interpretation of the same commodity will have different results. As culture is always behind the creation and understanding of advertising, the impact of culture on advertising is to be discussed in this article. It is illustrated by a case study on advertisements for the mobile phone Huawei P8 in China and Western countries.

Keywords —

advertising · cultural differences · cultural values · the impact of culture · China
Download PDF
Cite this article

Qi, F., & Prelipceanu, C.-M. (2017). The Impact of Culture on Advertising. The Case of Chinese Advertising. Dialogos, 34, 84–100.

Qi, Fang, and Cristina-Maria Prelipceanu. “The Impact of Culture on Advertising. The Case of Chinese Advertising.” Dialogos, vol. 34, 2017, pp. 84–100.

Qi, Fang, and Cristina-Maria Prelipceanu. 2017. “The Impact of Culture on Advertising. The Case of Chinese Advertising.” Dialogos 34: 84–100.

@article{qi2017impact,
  author  = {Qi, Fang and Prelipceanu, Cristina-Maria},
  title   = {The Impact of Culture on Advertising. The Case of Chinese Advertising},
  journal = {Dialogos},
  year    = {2017},
  volume  = {34},
  pages   = {84--100}
}
TY  - JOUR
AU  - Qi, Fang
AU  - Prelipceanu, Cristina-Maria
TI  - The Impact of Culture on Advertising. The Case of Chinese Advertising
JO  - Dialogos
PY  - 2017
VL  - 34
SP  - 84
EP  - 100
ER  -