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The Impact of Culture on Advertising. The Case of Chinese Advertising
Résumé (en anglais)
Advertising is created in keeping with culture. Due to cultural differences between Western countries and China, advertising values are different. Therefore, the interpretation of the same commodity will have different results. As culture is always behind the creation and understanding of advertising, the impact of culture on advertising is to be discussed in this article. It is illustrated by a case study on advertisements for the mobile phone Huawei P8 in China and Western countries.
Mots-clés (en anglais) —
advertising · cultural differences · cultural values · the impact of culture · ChinaCiter cet article
Qi, F., & Prelipceanu, C.-M. (2017). The Impact of Culture on Advertising. The Case of Chinese Advertising. Dialogos, 34, 84–100.
Qi, Fang, and Cristina-Maria Prelipceanu. “The Impact of Culture on Advertising. The Case of Chinese Advertising.” Dialogos, vol. 34, 2017, pp. 84–100.
Qi, Fang, and Cristina-Maria Prelipceanu. 2017. “The Impact of Culture on Advertising. The Case of Chinese Advertising.” Dialogos 34: 84–100.
@article{qi2017impact,
author = {Qi, Fang and Prelipceanu, Cristina-Maria},
title = {The Impact of Culture on Advertising. The Case of Chinese Advertising},
journal = {Dialogos},
year = {2017},
volume = {34},
pages = {84--100}
}TY - JOUR AU - Qi, Fang AU - Prelipceanu, Cristina-Maria TI - The Impact of Culture on Advertising. The Case of Chinese Advertising JO - Dialogos PY - 2017 VL - 34 SP - 84 EP - 100 ER -