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DIALOGOS

Women in Other Fields

La femme dans la publicité des magazines roumains

Ruxandra Constantinescu-Ștefănel

  • Bucharest University of Economic Studies, Romania

Pages 137–148

Licence © 2018 the authors · CC BY 4.0

Abstract

On the one hand, this article aims at describing the feminine construct appearing in advertisements published in Romanian magazines as compared to the one presented by French magazines previously examined by the author. On the other hand, the author is interested in finding out if these magazines show women in a stereotype and sexist manner. The analysis focuses on the type of product advertised, the advertising image and text, as well as the type of speech contract, subjective terms and the "ethos" (stereotyped construct) resulting from the advertisements.

Keywords —

advertisements · Romanian magazines · feminine construct · advertising image · advertising text
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Cite this article

Constantinescu-Ștefănel, R. (2018). La femme dans la publicité des magazines roumains. Dialogos, 35, 137–148.

Constantinescu-Ștefănel, Ruxandra. “La femme dans la publicité des magazines roumains.” Dialogos, vol. 35, 2018, pp. 137–48.

Constantinescu-Ștefănel, Ruxandra. 2018. “La femme dans la publicité des magazines roumains.” Dialogos 35: 137–48.

@article{constantinescustefanel2018femme,
  author  = {Constantinescu-Ștefănel, Ruxandra},
  title   = {La femme dans la publicité des magazines roumains},
  journal = {Dialogos},
  year    = {2018},
  volume  = {35},
  pages   = {137--148}
}
TY  - JOUR
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TI  - La femme dans la publicité des magazines roumains
JO  - Dialogos
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ER  -