La femme dans d'autres domaines
La femme dans la publicité des magazines roumains
Résumé (en anglais)
On the one hand, this article aims at describing the feminine construct appearing in advertisements published in Romanian magazines as compared to the one presented by French magazines previously examined by the author. On the other hand, the author is interested in finding out if these magazines show women in a stereotype and sexist manner. The analysis focuses on the type of product advertised, the advertising image and text, as well as the type of speech contract, subjective terms and the "ethos" (stereotyped construct) resulting from the advertisements.
Mots-clés (en anglais) —
advertisements · Romanian magazines · feminine construct · advertising image · advertising textCiter cet article
Constantinescu-Ștefănel, R. (2018). La femme dans la publicité des magazines roumains. Dialogos, 35, 137–148.
Constantinescu-Ștefănel, Ruxandra. “La femme dans la publicité des magazines roumains.” Dialogos, vol. 35, 2018, pp. 137–48.
Constantinescu-Ștefănel, Ruxandra. 2018. “La femme dans la publicité des magazines roumains.” Dialogos 35: 137–48.
@article{constantinescustefanel2018femme,
author = {Constantinescu-Ștefănel, Ruxandra},
title = {La femme dans la publicité des magazines roumains},
journal = {Dialogos},
year = {2018},
volume = {35},
pages = {137--148}
}TY - JOUR AU - Constantinescu-Ștefănel, Ruxandra TI - La femme dans la publicité des magazines roumains JO - Dialogos PY - 2018 VL - 35 SP - 137 EP - 148 ER -