Advertising Discourse

Le langage universel de la publicité

Maria-Ana Oprescu

Bucharest University of Economic Studies, Romania

DOI https://doi.org/10.24818/DLG/2021/38/08

Pages 131–142

Abstract

Advertising seems to be the universal language of our age: its messages are understood by the recipient regardless of his mother tongue. The idea of an universal language is very old in European culture: Plato, Raymond Lulle, Athanasius Kircher, Leibniz, Descartes and Jonathan Swift explored this subject. Therefore, advertising, as a universal language, could seem to be the culmination of these multi-millennial efforts. However, this is not the case, because the universality of advertising is one-dimensional: its purpose is merely to make you buy. Therefore, advertising is only a partial solution to the problem of universal language.

Keywords —

language · advertising · universal · discourse · merchandise

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Cite this article

Oprescu, M.-A. (2021). Le langage universel de la publicité. Dialogos, 38, 131–142. https://doi.org/10.24818/DLG/2021/38/08

Oprescu, Maria-Ana. “Le langage universel de la publicité.” Dialogos, vol. 38, 2021, pp. 131–42, https://doi.org/10.24818/DLG/2021/38/08.

Oprescu, Maria-Ana. 2021. “Le langage universel de la publicité.” Dialogos 38: 131–42. https://doi.org/10.24818/DLG/2021/38/08.

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  author  = {Oprescu, Maria-Ana},
  title   = {Le langage universel de la publicité},
  journal = {Dialogos},
  year    = {2021},
  volume  = {38},
  pages   = {131--142},
  doi     = {10.24818/DLG/2021/38/08}
}

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