Le discours de la publicité
Le langage universel de la publicité
Résumé (en anglais)
Advertising seems to be the universal language of our age: its messages are understood by the recipient regardless of his mother tongue. The idea of an universal language is very old in European culture: Plato, Raymond Lulle, Athanasius Kircher, Leibniz, Descartes and Jonathan Swift explored this subject. Therefore, advertising, as a universal language, could seem to be the culmination of these multi-millennial efforts. However, this is not the case, because the universality of advertising is one-dimensional: its purpose is merely to make you buy. Therefore, advertising is only a partial solution to the problem of universal language.
Mots-clés (en anglais) —
language · advertising · universal · discourse · merchandiseCiter cet article
Oprescu, M.-A. (2021). Le langage universel de la publicité. Dialogos, 38, 131–142. https://doi.org/10.24818/DLG/2021/38/08
Oprescu, Maria-Ana. “Le langage universel de la publicité.” Dialogos, vol. 38, 2021, pp. 131–42, https://doi.org/10.24818/DLG/2021/38/08.
Oprescu, Maria-Ana. 2021. “Le langage universel de la publicité.” Dialogos 38: 131–42. https://doi.org/10.24818/DLG/2021/38/08.
@article{oprescu2021langage,
author = {Oprescu, Maria-Ana},
title = {Le langage universel de la publicité},
journal = {Dialogos},
year = {2021},
volume = {38},
pages = {131--142},
doi = {10.24818/DLG/2021/38/08}
}TY - JOUR AU - Oprescu, Maria-Ana TI - Le langage universel de la publicité JO - Dialogos PY - 2021 VL - 38 SP - 131 EP - 142 DO - 10.24818/DLG/2021/38/08 ER -