“Unser täglich' Wirtschaftsdeutsch” (I). Zur Frage der Sprachhandlungsfähigkeit und der kommunikativen Fertigkeiten

Résumé (en anglais)

In the brave new world of the 2000s, after the ”Renaissance” of Business German teaching at the Bucharest Academy of Economics, we can still raise the question: how can the teaching of German for Special Purposes (the so called “Fachsprachenunterricht” or “Wirtschaftsdeutschunterricht”) meet the demand of the socio-economic and professional community in Romania and not only, which reassesses the position of German as a means of professional communication. In this regard, the present article is devoted to some theoretical and practical aspects of teaching German to students of Economics. For a coherent overall picture, the paper refers to interpretations of the term “Wirtschaftsdeutsch” and presents some particularities of the FLT-landscape at the above mentioned university. It discusses the German learners' language needs and the communication competence in the area of Economics, as it is acquired on the strategic level by bundling receptive and productive communication skills, whereas by offering motivating topics/texts (business letters, advertising texts) in the content area, together with adequate learning activities and social work forms (didactic games/simulations).