Enseigner la lettre d'affaires en français, à des sujets non francophones : avantages et inconvénients de l'opérationnalisation des objectifs

Résumé (en anglais)

With a view to improving specialized language teaching, the author proposes explicit reflection on the nature, definition and stake of operational objectives of business letter teaching centered on the learner and the learner's needs. The difference between finality and goals on the one hand, and objectives on the other hand is connected to the difference between socio-professional vs pedagogic and disciplinarian. In this respect teaching/learning business letters in French is the object of a « finality » type: contribution to the follow up and development of economic relationships with French partners. On the contrary, the goals of teaching/learning business letters in French are to develop positive attitudes towards linguistic and cultural diversity, motivation to learn writing in French for the profession, valorization of writing in French for the profession to Romanian students in economics, as well as pragmatic attitudes, knowledge about the two cultures, about commercial and financial regulations in force in the two countries. One of the general objectives of teaching business letters in French is the learner's ability to reach one of the expected results in a learning sequence. Terminal objectives in teaching French business letters aim at students' ability to write a business letter replying to a given letter, as well as writing a business letter starting from a draft in Romanian. The main disadvantage is minimal units scattering which raises the matter of selecting significant objectives to reach the proposed terminal objective. In other words, it is necessary to separately evaluate the last part of the curriculum so that learners get to master the final objective.