Le langage du marketing
Marketing Strategies on the International Tourism Market. Comparative Case Study between Romania and Spain
Résumé (en anglais)
The paper presents an analysis of tourism in Romania and the importance of marketing in tourism. The main focuses of the paper are: the Romanian tourism offer and the image that Romania has on foreign markets. It describes the main promotional campaigns Romania has conducted so far, with an emphasis on "Explore the Carpathian Garden" and "Why don't you come over" campaigns. It also analyses a successful branding campaign run in Spain, the European destination leader. Last but not least, it examines the perception of foreign tourists about Romania as a holiday destination.
Mots-clés (en anglais) —
tourism · marketing · country branding · Romania · Spain · foreign tourists' perceptionCiter cet article
Cotelin, S. A., & Prelipceanu, C.-M. (2017). Marketing Strategies on the International Tourism Market. Comparative Case Study between Romania and Spain. Dialogos, 34, 117–144.
Cotelin, Simona Adriana, and Cristina-Maria Prelipceanu. “Marketing Strategies on the International Tourism Market. Comparative Case Study between Romania and Spain.” Dialogos, vol. 34, 2017, pp. 117–44.
Cotelin, Simona Adriana, and Cristina-Maria Prelipceanu. 2017. “Marketing Strategies on the International Tourism Market. Comparative Case Study between Romania and Spain.” Dialogos 34: 117–44.
@article{cotelin2017marketing,
author = {Cotelin, Simona Adriana and Prelipceanu, Cristina-Maria},
title = {Marketing Strategies on the International Tourism Market. Comparative Case Study between Romania and Spain},
journal = {Dialogos},
year = {2017},
volume = {34},
pages = {117--144}
}TY - JOUR AU - Cotelin, Simona Adriana AU - Prelipceanu, Cristina-Maria TI - Marketing Strategies on the International Tourism Market. Comparative Case Study between Romania and Spain JO - Dialogos PY - 2017 VL - 34 SP - 117 EP - 144 ER -