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Business to Consumer Interaction in the Post COVID Era. A Case Study on Customer Reviews for Electronics and Cosmetics
Résumé (en anglais)
The current paper discusses the topic of business to consumer interaction in the post COVID era. It briefly reviews key literature on aspects related to business communication practices and trends, and analyses a corpus of customer reviews selected from leading online e-commerce sites to see how customers interact with service/product providers to express satisfaction and dissatisfaction. The analysis will try to identify how the language used reflects the relation between participants, their credibility or lack of credibility in front of each other, and whether such aspects may be said to influence online sales trends.
Mots-clés (en anglais) —
Business Consumer (B2C) · pre- and post-COVID-19 pandemic e-commerce trends · usefulness of customer feedback · customer reviewsCiter cet article
Enache, A. C., Militaru, M.-L., & Dima, V.-V. (2023). Business to Consumer Interaction in the Post COVID Era. A Case Study on Customer Reviews for Electronics and Cosmetics. Dialogos, 40, 252–273. https://doi.org/10.24818/DLG/2023/40/17
Enache, Antonia Cristiana, et al. “Business to Consumer Interaction in the Post COVID Era. A Case Study on Customer Reviews for Electronics and Cosmetics.” Dialogos, vol. 40, 2023, pp. 252–73, https://doi.org/10.24818/DLG/2023/40/17.
Enache, Antonia Cristiana, Marina-Luminița Militaru, and Viorela-Valentina Dima. 2023. “Business to Consumer Interaction in the Post COVID Era. A Case Study on Customer Reviews for Electronics and Cosmetics.” Dialogos 40: 252–73. https://doi.org/10.24818/DLG/2023/40/17.
@article{enache2023business,
author = {Enache, Antonia Cristiana and Militaru, Marina-Luminița and Dima, Viorela-Valentina},
title = {Business to Consumer Interaction in the Post COVID Era. A Case Study on Customer Reviews for Electronics and Cosmetics},
journal = {Dialogos},
year = {2023},
volume = {40},
pages = {252--273},
doi = {10.24818/DLG/2023/40/17}
}TY - JOUR AU - Enache, Antonia Cristiana AU - Militaru, Marina-Luminița AU - Dima, Viorela-Valentina TI - Business to Consumer Interaction in the Post COVID Era. A Case Study on Customer Reviews for Electronics and Cosmetics JO - Dialogos PY - 2023 VL - 40 SP - 252 EP - 273 DO - 10.24818/DLG/2023/40/17 ER -