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De la linguistique au marketing. Étude de cas : la promotion en ligne des services universitaires

Rodica Stanciu-Capotă, Mihaela Ivan, Florina Mohanu, Roxana-Magdalena Bârlea, Maria-Ana Oprescu

  • Bucharest University of Economic Studies, Romania

Pages 101–130

Licence © 2009 the authors · CC BY 4.0

Abstract

This paper presents the results of a research project which aimed towards increasing the visibility of our institution - The University of Economics - within the French speaking community. We present the motivation, the goals, the theoretical basis, the research methods and the results of our work. Both theoretical and practical aspects are approached here, outlining the progressing phases we went through, the difficulties we encountered, and the linguistic peculiarities of the two key domains: economic and academic. We also talk about the specificity of our "final product", which is the French version of the internet website of our institution.

Keywords —

visibility · communication · translation · technical vocabulary · economic language
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Cite this article

Stanciu-Capotă, R., Ivan, M., Mohanu, F., Bârlea, R.-M., & Oprescu, M.-A. (2009). De la linguistique au marketing. Étude de cas : la promotion en ligne des services universitaires. Dialogos, 20, 101–130.

Stanciu-Capotă, Rodica, et al. “De la linguistique au marketing. Étude de cas : la promotion en ligne des services universitaires.” Dialogos, vol. 20, 2009, pp. 101–30.

Stanciu-Capotă, Rodica, Mihaela Ivan, Florina Mohanu, Roxana-Magdalena Bârlea, and Maria-Ana Oprescu. 2009. “De la linguistique au marketing. Étude de cas : la promotion en ligne des services universitaires.” Dialogos 20: 101–30.

@article{stanciucapota2009linguistique,
  author  = {Stanciu-Capotă, Rodica and Ivan, Mihaela and Mohanu, Florina and Bârlea, Roxana-Magdalena and Oprescu, Maria-Ana},
  title   = {De la linguistique au marketing. Étude de cas : la promotion en ligne des services universitaires},
  journal = {Dialogos},
  year    = {2009},
  volume  = {20},
  pages   = {101--130}
}
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AU  - Oprescu, Maria-Ana
TI  - De la linguistique au marketing. Étude de cas : la promotion en ligne des services universitaires
JO  - Dialogos
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