Orange series — Language Sciences and Language Teaching
DIALOGOS Vol. 34/2017
The language of advertising and marketing
Foreword
- 5
Introduction au langage de la publicité et du marketing
The Language of Advertising
- 8
Les facteurs qui influencent le discours publicitaire des magazines français
- 28
Saisir l'intérêt du public : l'adaptation pragmatique de la publicité
- 48
Persuasion Techniques in the 21st Century Advertising
- 65
Global Advertising – Its Communication Role in International Marketing
- 84
The Impact of Culture on Advertising. The Case of Chinese Advertising
The Language of Marketing
- 101
The Role Played by Local Culture in International Marketing
- 117
Marketing Strategies on the International Tourism Market. Comparative Case Study between Romania and Spain
- 145
Country Branding: Romania as a Tourist Destination
- 156
Facebook and Blogs as Active PR and Marketing Tools in Managing Your Own Business
- 171
E-Marketing and New Media
Varia
- 193
Le CETA dans la presse écrite française et québécoise
- 222
Language and Political Conflict Management. A Case Study on the European Refugee Crisis
For Your Information
- 252
Bibliographie indicative sur le langage de la publicité